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Reliance Retail launches youth fashion retail format, Yousta

A youth-focused fashion retail format

With contemporary tech-enabled store layouts, it offers high-fashion at affordable prices targeted at young consumers. All products, for instance, are priced below Rs. 999, with a majority priced below Rs. 499

Apart from housing unisex merchandise, character merchandise & a weekly refresh capsule, will drop brand new looks in its “Starring Now” collection every week, where the latest fashion is offered as a complete outfit with matching accessories

Akhilesh Prasad, President & CEO – Fashion & Lifestyle, Reliance Retail, said, “Yousta is a young & dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs. Every day will be ‘Day One’ in terms of freshness & relevance. Yousta will not only give a voice to the youth but also give them the freedom to express themselves because, for us, they are absolute stars”

Stores will boast several tech touch points, including QR-enabled screens for information sharing, self-checkout counters, complimentary Wi-Fi & charging stations

Ha Ms partnered with a non-profit for customers to donate old clothes at stores & allow them to be used for community programs. The brand’s commitment to sustainability & local communities is reflected in its stores featuring locally sourced & manufactured products. This allows Yousta to offer unique items & also helps it contribute to the growth of local economies & reduce the ecological footprint

Reliance Retail’s youth-centric fashion brand, Yousta, made its debut in North India, with a store opening in Prayagraj at SP Marg, Civil Lines. The launch event was celebrated with the distinguished presence of renowned Bollywood actor Rajkumar Rao, who inaugurated the store, adding a touch of star-studded glamour. During the event, Rajkumar Rao took the opportunity to explore the extensive collection, appreciating the stylish and affordable fashion options that Yousta offers. His presence at the store highlighted Yousta’s commitment to providing trendy and budget-friendly clothing, catering specifically to the fashion-forward youth.

With plans of launching over 1,000 stores of its value retail brand Yousta, Reliance Retails embarks on an ambitious growth drive. The brand intends to reach its expansion target over a span of two years.

The brand also has plans on expanding its current product portfolio beyond apparel and include segments of cosmetics and accessories.

Within a year, the firm intends to expand to a few hundred outlets across multiple geographies, according to Akhilesh Prasad, President & CEO of Fashion & Lifestyle at Reliance Retail.

“This company has a network that reaches into every market. Teams are searching the market in an effort to locate houses for us. We are rapidly opening new stores. Accordingly, if I give you a number, two stores might have opened elsewhere in the nation during that period. Yes, we will consider opening stores on a daily basis.